Montreal, Canada/Osaka, Japan -- 06/04/2010
Dorel Recreational/Leisure Launches Cycling Sports Group
Asia Pacific Company directing increased emphasis and
investment into critical region.
Dorel Industries Inc. (TSX: DII.B, DII.A) today announced the
launch of Cycling Sports Group, Asia Pacific and the appointment
of Mario Stein, Vice President, Cycling Sports Group (CSG) Asia
Pacific. Based in Osaka, Japan, Stein will be in charge of driving
CSG'S growth agenda across Asia Pacific, including Japan, Australia,
Korea, New Zealand, China, Singapore, Thailand, Indonesia, India.
"The Asia Pacific region has been and will continue to be a critical
geography for Dorel Recreational/ Leisure," said Robert Baird,
President and CEO, Dorel Recreational/Leisure.
"This builds on our multi-faceted strategy to grow our bike business
into a global force by leveraging our excellent portfolio of recognized
brands and investing in leaders like Mario in their respective markets."
This latest step continues Dorel's commitment to take control of
its international bicycle brands in certain geographies and work
closer with distributors in others in order to accelerate growth
within the critical IBD channel. CSG Asia Pacific will coordinate
all sales, marketing, distribution and customer service to better
support its growing network of dealers and distributors located
in the region.
Stein, who will also maintain country management responsibility
for Japan, joined the company in September 2009. In just a short
amount of time, he has led the Japanese subsidiary to become a
stronger and more successful company, turning around the business
to growth after decline and also building consumer loyalty through
programs such as Cannondale Owners Group, an on-line program
designed to keep customers engaged with the Cannondale brand.
In his expanded role, he will work with CSG's multiple brand
business throughout Asia Pacific, while streamlining operations,
and building powerful teams across the region.
Profile
Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile
products and bicycle company. Established in 1962, Dorel creates
style and excitement in equal measure to safety, quality and value.
The Company's lifestyle leadership position is pronounced in both its
Juvenile and Bicycle categories with an array of trend-setting products.
Dorel's powerfully branded products include Safety 1st, Quinny,
Cosco, Maxi-Cosi and Bébé Confort in Juvenile, as well as
Cannondale, Schwinn, GT, Mongoose, IronHorse and SUGOI
in Recreational/Leisure.
Dorel's Home Furnishings segment markets a wide assortment of
furniture products, both domestically produced and imported. Dorel
is a US$2 billion company with 4500 employees, facilities in nineteen
countries, and sales worldwide.
